BC
Juicer

Services

Creativity

Production

What was happening

The juice market was led by Clight.

The objective was to enter the category, transferring the fruity image of BC jams to powdered juices.

What we did

We set out to convince people that an artificial powder can have real fruit flavor.

We could not show fruit or mention the word "juice" in our communications.

However, we found an element that tells all the naturalness of the fruit without showing it.

The juicer.

What we achieved:

64%
Campaign
Recognition

98% Recognition

Pleased 97

Purchase intention 95%

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