BC
Juicer
Services
Creativity
Production
What was happening
The juice market was led by Clight.
The objective was to enter the category, transferring the fruity image of BC jams to powdered juices.
What we did
We set out to convince people that an artificial powder can have real fruit flavor.
We could not show fruit or mention the word "juice" in our communications.
However, we found an element that tells all the naturalness of the fruit without showing it.
The juicer.
What we achieved:
64% CampaignRecognition
98% Recognition
Pleased 97
Purchase intention 95%
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