Jokr
Launch
OHH + Digital
Services
Creativity
OOH
What was happening
They say that good things take time, but the best things come when you don't expect them. JOKR arrived in Mexico City, Guadalajara, Monterrey, Bogota and Lima, to break the lines, avoid supermarkets and bring everything you need to your doorstep in less than 15 minutes.
What we did
Under the concept "You don't expect it" we built the promise of reaching the destination at maximum speed. And to communicate it, we generated a geolocalized media plan, with investment in OOH and digital with various pieces that demonstrate the latent need for people to find an application like this and the everyday situations in which it makes their lives easier.
What we achieved:
We exceeded 75% reach in all the cities in which we appeared.
We achieved 89% of reach CDMX
79% in Monterrey
80% in Guadalajara
In a campaign that is still on-going we achieved
more than 50M impressions in CDMX
More than 8M impressions in Monterrey.
More than 10M in Guadalajara.