Free Market Battle of the buzzers Gaming
Services
Creativity
Gaming
What was happening
Mercado Libre needed to carry out an action to boost its gaming section. Within Fortnite there are two skins that perfectly represent one of the most iconic objects of our platform: the boxes.
But the discovery does not end there. Throughout the map, there are more than 40 doorbells with which you can interact.
What we did
We summoned 3 of the most popular streamers in the country and challenged them to become in-game Mercado Libre deliverers.
During a broadcast on Twitch they went around the map ringing doorbells, while viewers received exclusive offers via chat.
What we achieved:
1140%
Growth vs.
previous month
+17,000
chat interactions
+250.000
Spectators
live
A simple request for promotion ended up being
a new way to play the most played game in the world.
Play video about ml gaming preview