Free Market
Protected Lime
Services
Creativity
OOH
What was happening
Summer 2023 has been one of the most intense, with temperatures above 30 degrees, which have caused the sun's rays to hit the skin of Lima's inhabitants with unusual force.
What we did
Aware that people in the country are not used to taking precautions against the dangers of the sun, Super and Mercado Libre Perú, the app that watches over your purchases, decided to extend their protection by taking it to the streets of the capital through sustainability. For this purpose, billboard material from previous campaigns was recycled to produce umbrellas that were given to entrepreneurs who work every day exposed to the sun's rays. In addition, sunscreen samples have been distributed in the main arteries of the city, to ensure that Lima residents are protected in the same way as when they shop at Mercado Libre.
What we achieved:
protected more than 100 entrepreneurs
with Mercado Libre umbrellas
We delivered more than 5 thousand units of sunscreen,
that helped protect the people of Lima from the sun's strong rays.