Super Woman
Putting the Chest
Services
Social + Influencers
What was happening
Argentina is the country with the second highest number of breast cancer cases in Latam. But that is not the problem.
This disease can be prevented and treated, but fear always pushes us to the phrase: "it won't happen to me".
People are afraid to control themselves but the problem is solvable.
We had to give them courage.
What we did
We show them the problem head-on, without ambiguity.
We made a photo production with figures of the Argentine show business that people considered "untouchable".
We show all Argentines that this can happen to anyone and that the solution is within reach. We inspire them to be brave and put their breast to breast cancer.
What we achieved:
More than 17 million people saw and heard us. and listened to us.
WE BECAME A TRENDING TOPIC.
More than 50 media outlets organically raised the action: print, digital, broadcast TV, cable and FM radio.
We achieved the equivalent of AR$ 4,642,047 in press, AR$ 3,280,000 in media
and AR$ 1,840,000 in influencers. Without spending a penny.
But the most important thing we achieved was to make millions
of Argentines aware of something that can save their lives.